Fresh’s First Stand-Alone Store in Malaysia is Now Open at Mid Valley Megamall

Fresh, the natural beauty brand from the states inaugurates its first ever freestanding store in Malaysia, at G-054, Ground Floor (Center Court) in Mid Valley Megamall.
Building on the brand’s presence in Southeast Asia, which includes Fresh shops in ION Orchard in Singapore and EmQuartier Shopping Mall in Bangkok, this new 527-square-foot shop has been designed in the same spirit as the Fresh flagship store in New York City’s Union Square, providing an environment where guests are not simply shopping Fresh but experiencing it.

The elevated retail concept brings Fresh’s iconic collections to life, including Rose Hydrating Skincare, featuring formulas infused with real roses; Black Tea Firming Sincare, based on an ancient remedy cultivated in China; and Crème Ancienne Skincare, the ultimate in age-delay inspired by the world’s first cream.

The look of the new boutique was inspired by elements that link to the brand’s core values: a bakery (artisanal and sensorial), a kitchen (community and hospitality), a library (tradition and knowledge), and an alchemistic lab (research and innovation).

Guests can play, discover, and dream at the dedicated sections, include:

  • Kitchen Table, where they can learn about new products and Fresh Favorites;
  • Lip Bar, where they can experience the award-winning Sugar Lip Treatment Collection and pick their favorite shades;
  • Gift Bar, where they can customize a set for all of their gift-giving needs and enjoy complimentary artisanal gift-wrapping;
  • Love Bar, where they can share their passion for the brand by penning and posting a mini love letter; and
  • Sensorial Bar, which showcases an array of beloved Fresh fragrances.

In addition, the shop will feature rotating gourmand-themed experiences to highlight new launches and bring Fresh collections to life.

fresh kitchen @ KLCC
fresh kitchen @ KLCC
fresh kitchen @ KLCC

Opening day special for 1st 100

  • Be the first 10 in line to receive the iconic Fresh Oval Soap
  • Next 90 will receive a Fresh Favorite Starter Kit worth RM76

Opening Weekend Special

  • Receive a fresh treat from our fresh candy machine with min spend of RM200
  • Bring home a personalized jar of our iconic Rose Face Mask or new Rose Sleeping Mask with hand-drawn roses
  • Illustrator & Calligrapher, @elliholi, will also be hand-painting on our fresh blue boxes, available with a complimentary Soy Face Cleanser 50ml with min spend of RM500

Read also: What’s Cooking At The fresh Beauty Kitchen At Suria KLCC Centre Court From 21-30 June 2019