Choose Your Favourite Lip Shades with Shopee BeautyCam by L’Oréal

L’Oréal has teamed up with Shopee to roll out an augmented reality (AR) powered tool, Shopee BeautyCam by ModiFace, on the e-commerce platform to allow shoppers to virtually try on different shades of L’Oréal, Maybelline and NYX lipsticks.

To access this tool, Shopee users will need to visit the L’Oréal Paris Malaysia, Maybelline and NYX official stores on the Shopee app, pick the lipstick of their choice and try the shade via the front-facing camera on their mobile device. The proprietary technology will first start with L’Oréal lipsticks and eventually be extended across other L’Oréal make-up products in the future across Southeast Asia.

The official launch of Shopee BeautyCam is in conjunction with International Lipstick Day in July, and to celebrate it, a L’Oréal Super Brand Day (SBD) will be taking place on 29 July, with pre-hype starting from 26 July. The SBD will feature attractive deals of up to 50% on lipsticks from all brands including L’Oréal Paris, Maybelline and NYX and users are in for a treat when they play Shopee’s Spin and Win. They stand to win up to RM6,000 worth of L’Oréal Paris, Maybelline, NYX and Garnier vouchers, and up to RM5,000 worth of Shopee Coins.

All L’Oréal make-up and skincare products can be found via their respective official stores on Shopee, under Shopee Mall, which offers a 15-day free return, 100% authenticity, and free shipping.

To try out the Shopee BeautyCam and check out the lipsticks, visit

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