K-pop rapper and songwriter B.I stole the spotlight at Sunway Pyramid as he joined NIVEA to launch its new Derma Control deodorant during a week-long Pickleball Festival from 1–7 September 2025.
The event marked the debut of Malaysia’s first Micro Hyaluron-infused deodorant, designed to protect, soothe, and brighten underarm skin. B.I, well-known for his self-care focus and stylish presence, shared how personal hygiene plays a key role in keeping him fresh and confident on stage.
“As an artist, taking care of myself physically and mentally is essential. Adding NIVEA Derma Control to my routine ensures I stay fresh during performances,” B.I told fans, sparking excitement among the crowd.
The launch also featured local celebrities Shukri Yahaya, Hannah Delisha, Jestinna Kuan, Mark Odea, Aedy Ashraf, and Iman Opie, who joined pickleball challenges to put NIVEA’s 72-hour sweat protection to the test. Their experiences highlighted the product’s unique blend of skincare-grade ingredients such as Micro Hyaluron, Vitamin B5, and Vitamin C.
Dr. Christopher Vierhaus, Country Manager of Beiersdorf Malaysia & Singapore, said: “Malaysia’s hot and humid weather demands more than sweat protection — it calls for real underarm skincare. NIVEA Derma Control brings that solution for the first time.”
The new NIVEA Derma Control collection includes:
- NIVEA MEN Derma Control Defend – Micro Hyaluron + Pro-Vitamin B5 (Watsons exclusive)
- NIVEA MEN Derma Control Sensitive – Micro Hyaluron + Vitamin E (Watsons exclusive)
- NIVEA Derma Control Defend – Micro Hyaluron + 100x Vitamin B5 (firms & brightens in 5 days)
- NIVEA Derma Control Bright Repair – Micro Hyaluron + 100x Vitamin C (reduces dark marks in 5 days)
The products are now available at Watsons, pharmacies, supermarkets, and online retailers nationwide.
Read also: Korean Star Lee Jun Young and Local Celebrities Share Glow Secrets at NIVEA Showcase
