This October, a K-beauty wonderland unfolded at Sunway Pyramid as Amorepacific Malaysia marked a milestone 20 years in the country with its first-ever Amorepacific Beautyland — a week-long celebration of innovation, heritage, and the timeless joy of self-care.
From 20 to 26 October 2025, the LG2 Blue Concourse transformed into a multisensory playground where three of Amorepacific’s most beloved icons — Sulwhasoo, Laneige, and Innisfree — took centre stage in immersive challenge zones designed to engage, surprise, and remind Malaysians why they first fell in love with K-beauty.
Amorepacific is no stranger to shaping global beauty trends. With over 80 years of legacy and a pioneering spirit behind game-changers like the world’s first cushion foundation, it has consistently proven that skincare can be both scientific and soulful.
Since arriving in Malaysia in 2005, the beauty giant has grown from a newcomer into a category-defining force — launching the country’s first Sulwhasoo road shop, Laneige concept boutique, and Innisfree flagship right here in Sunway Pyramid. Returning to this iconic location was more than symbolic — it felt like coming home.
Today, Amorepacific Malaysia’s portfolio spans six brands:
- Sulwhasoo – luxury rooted in heritage
- Laneige – hydration innovation
- Innisfree – nature-inspired beauty
- Ryo – scalp health expertise
- Mise-En-Scène – style-centric haircare
- Illiyoon – sensitive skin essentials
Amorepacific Beautyland invited skincare lovers, beauty enthusiasts, and loyal fans into an experiential journey filled with Instagrammable moments and playful engagement. Each brand challenged visitors in its own signature style:
Sulwhasoo — Peek-A-Pair Memory Challenge
A refined test of memory inspired by heritage and wisdom.
Laneige — Sleeping Buddy Challenge
Hydration meets fun, starring the iconic Water Sleeping Mask.
Innisfree — 3-Second Supercharge Challenge
A quick burst of vitality in true Green Tea-powered fashion.
With every challenge completed, guests inched closer to exclusive gifts, creating a joyful loop of play, beauty, and reward.
And of course, no celebration is complete without a little indulgence. Shoppers enjoyed a delightful Paris Baguette treat with any purchase, perfectly blending K-beauty and K-bakery charm. Those who spent RM1,000 across two or more brands were rewarded with a limited-edition Amorepacific Vanity Pouch filled with 14 mini beauty treasures worth RM450 — plus an entry to win a pair of flight tickets to Seoul!
Amorepacific Beautyland
20 – 26 October 2025
Sunway Pyramid, LG2, Blue Concourse
Happy 20th, Amorepacific Malaysia. Here’s to many more years of cushion-perfect skin and heart-stealing experiences!
Read also: Supercharged Hydration, the Innisfree Way
