5 New Beauty Brands That Hit Sephora Stores This Spring

We were recently invited to meet some of Sephora Malaysia’s exclusive beauty brands at its revamped version of institutional Press Day, “Beauty Beats by Sephora”, to preview and explore their new beauty products that will hit Sephora shelves this Spring, where most of it are coming in May 2019.

As we posted in our Instagram previously, there will be an array of new and exciting makeup, skincare, hair products that you can get your hands on soon!

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But today, we’re going to introduce you the 5 new beauty brands that you can expect to see in Sephora stores, where two of them are skincare i.e. Dr. Dennis Gross and Dr. Roebuck’s, and the rest are haircare i.e. Briogeo, Coco & Eve and Infuse My. Colour.

Dr. Dennis Gross is a top NYC practicing dermatologist and recognized expert in anti-aging skincare, specializing in peels and lasers. He and his wife, Carrie Gross founded the brand in 2000, with aim to offer the doctor’s innovations and expertise in the form of easy-to-use at-home products, to help people enhance their skin health and natural beauty.

The brand’s Alpha Beta® Peel is the leading premium at-home peel in the United States. Their at-home peel revolutionised chemical exfoliation with patented 2-step delivery to improve fine lines, uneven skin tone, and the look of pores for a renewed and brightened complexion.

For more information on Dr. Dennis Gross skincare, visit drdennisgross.com/.

Founded by twin sisters, Kim and Zoe, Dr Roebuck’s is a multi-benefit, proprietary skincare brand born in Bondi, Australia and inspired by their physician parents’ ‘less is more’ lifestyle. Dr Roebuck’s is dedicated to creating clean, results-driven skincare that effortlessly adapts to every routine, even the most sensitive skin. Each formula is packed with unique, multipurpose actives and super ingredients that are hand-selected for maximum efficacy.

Known for its ‘beauty from the inside out’ approach, the assortment features some of the finest, most nourishing indigenous ingredients from Down Under, like Kakadu Plum, Caviar Lime, Australian Clay, Macadamia Oil and Tasmanian Water. Dr Roebuck’s tagline “No Worries” means you can enjoy a simple skincare routine without being fearful of harmful chemical ingredients because all of their products are paraben, sulfate, phthalate & gluten-free, cruelty-free and vegan (with the exception of their Tama Healing Mask, which is powered by Manuka Honey) and no petrolatum, fillers, synthetic fragrances or dyes used.

For more information on Dr Roebuck’s, visit drroebucks.com/.

Cr. Briogeo website

Inspired by her grandmother’s coveted beauty recipes and a rockstar natural chemist team, Nancy founded Briogeo Hair Care in New York City. “Brio” is an Italian word that means “vibrant and full of life” – representing not only the bustling city in which the brand was born, but the thoughtfully energetic and artistic packaging that houses each formula. “Geo” is a Latin word meaning “of Earth and nature,” which represents the pure, yet potent, recipes of each formula.

With their belief that beauty shouldn’t be compromised by harsh or harmful ingredients, Briogeo is a natural high-performance hair care collection that are free of sulfates, parabens, phthalates, silicones, DEA and synthetic colour, as well as cruelty-free and mostly vegan and gluten free also. All products are 90 to 100 percent naturally derived and packaged in bottles that are both recycled and recyclable.

For more information on Briogeo, visit briogeohair.com.

Coco & Eve is a Balinese inspired nourishing hair masque that is 100% vegan and gluten free, created by a group of expats from Singapore, using 2 key ingredients i.e. raw virgin coconuts and figs, which both known for their hair performing qualities. Coco & Eve’s Like A Virgin Hair mask revitalises hair in just 10 minutes with a chemical free formula, leaving out all sulfates, parabens, and other harmful ingredients. Their signature 5-in-1 mask treatment repairs and protects hair from damage done by heat styling, environmental pressures, and constant dyeing.

For more information on Coco & Eve, visit cocoandeve.com/about_us.

Cr. Mr. Haircare website

My. HairCare™ is founded in 2016 by Rob Forgione & Denis Kovalyov, whom have 30 plus years in the hairdressing industry in Paris and New York. Attributed to their passionate in colouring hair, they have invented Infuse My. Colour shampoo line that offers the perfect solution to colour fade.

Infuse My. Colour shampoo is 100% peta certified, vegan, silicone, paraben and sulfate free. The pigment is delivered with superb conditioning minus the toxic sulphates, silicones and parabens. Infuse my colour shampoo demonstrates that hair can be coloured and have instant tonal change without the use of PPD Ammonia or Peroxide.

My. HairCare™ has won multiple awards so far, these include:

  • GOLD Award for Best New Hair Product 2018 with Pure Beauty/Cosmetic Business;
  • Beauty Shortlist Awards for Best Editor’s Choice in Hair Care (3) times;
  • Best New Shampoo & Conditioner with HAIR Magazine’s Super 60 Hair Awards; and
  • Winner of The 2018 Janey Loves Platinum Awards for Natural & Organic Hair Care.

For more information on Infuse My. Colour’s range of products, visit my-haircare.com/infuse-my-colour/.

Read also: Sephora Malaysia Initiates Beauty ReWritten to Celebrate the Diversity of Beauty