Following Milan, Paris, Shanghai and Beijing, Swarovski unveiled its first Crystal Studio in Southeast Asia that has now officially opened at Midvalley Megamall in Malaysia. Revolving around the idea of the Crystal Studio, conceived as a dynamic and creative space, this latest retail offering of Swarovski elevates the in-store experience by offering a memorable, highly interactive and socially focused environment.
Infused with key aspects of Swarovski’s iconic DNA – glamour, mastery and innovation – the Crystal Studio places the customer and their unique needs at the heart of the experience, encouraging trial, creativity and spontaneity. Interactive digital touch points throughout the store aim to enhance the purchase process but also create an inviting space in which customers can immerse themselves into the sparkling world of Swarovski.
The new store concept offers a highly premium aesthetic, expressing the essence of the brand. Materials and colors play a crucial role in the design, with the choice of raw materials recalling a ‘studio’ atmosphere, promptly contrasted by a warm and enchanting color palette. On the grey porcelain tiled floor, wall units stand as modular displays defined by a metallic mesh with a refined rose-gold tone, placing greater emphasis on showcasing the product.
The heart of the shopping experience is at the Crystal Bar, an immersive jewelry station where consumers can spend time discovering new products, curating looks with styling consultations from Swarovski’s in-store experts and exploring product ranges virtually. Within this carefully curated space, every customer can create and style their unique sparkle. Shoppers are encouraged to touch and try on a range of products using the variable lighting settings at the Crystal Bar mirrors and to explore the digital styling inspiration from Swarovski’s community of influencers. The Crystal Bar even offers a wireless phone charging area to use while shopping. Personalized gift options are also available, whether you are shopping for a friend or loved one, or for yourself.