This year, Laneige is celebrating its birthday with the introduction of a line of cute and luminous personalities, Walter & Friends, with aim to get more engagement with younger audience through their stories and adventures.
Walter & Friends features five (5) friends who lived in Lumi Town. Inspired by “water”, an essential element in LANEIGE’s hydration range, the leader of the pack Walter, is a clear and bouncy blue coloured water drop that is adventurous at heart. Walter’s adventures at Lumi Town started when he met his four (4) other friends, who brought all sorts of adventures into his life. Dambi, a fun-loving ferret who lives in white snow and loves hiding to surprise his friends, and Noon, a hard-working town headman who looks rather youthful having been exposed to good skincare after living in Lumi Town for 10,000 years. Walter is also friends with identical twins Sue and Mae who have very opposite personalities but love makeup and are willing to stick for their friends and each other through thick and thin.
Limited-edition Jumbo-size Water Sleeping Mask
In conjunction with the launch of “Walter & Friends”, LANEIGE will release a 100ml limited edition jumbo size for its best-selling Water Sleeping Mask, featuring Walter & Friends characters on the mask packaging, from 25th September onwards. Formulated with Sleep-Tox and Moisture Wrap, it is an overnight, moisture-recharging gel mask that helps to detox, revitalise, moisturise and brighten the skin while you go into a deep sleep.
LANEIGE 26th Birthday Promotion
From 25 September to 30 September 2020, shoppers who spend RM680 on any normal priced LANEIGE beauty essentials which include the 100ml jumbo size LANEIGE Water Sleeping Mask at any LANEIGE boutiques or counters nationwide will be entitled to a complimentary exclusive LANEIGE Mini Fridge. The promotion will return to normal with purchases above RM720 from 28th September to 31st October.