PUMA has revived the OG track shoes, Cell Endura “Patent 98”, just in time for its 20th anniversary.
First introduced in 1998, the Cell Endura comes with Cell Technology that ensures stability, cushioned with blow-molded polyurethane elastomer (TPU) arranged in a pattern of hexagonal cells. Now, the trainers return in digital stitching, mesh upper that sits atop of suede and glossy patent leather overlays.Launching in PUMA White – Surf the Web colourway, the sneakers feature also an embroidered OG Cll PUMA branding on the heel.
Continuing the 20th year celebration of the PUMA Cell, PUMA launches the Cell
Endura Women’s. An offshoot of the vis-tech running silhouette from the ’90s, this
iteration is specially designed for the ladies.
The Cell Endura’s latest iteration celebrates its chunky glory and throwback good
looks for a new era of streetstyle. The OG reissue for women features the Cell
Technology and a unique eyelet stay for the laces. Featuring digital stitching, the
breathable mesh upper with suede overlays and PU coated leather overlays cover the
upper which sits atop an EVA midsole and rubber outsole. Available in PUMA White –
Pale Pink colourway. Take cues from Cara Delevigne who took the shoes out for a walk.
PUMA Cell Endura “Patent 98” and Cell Endura Women’s are priced at RM619 and are readily available in PUMA KLCC and Crossover stores.