Pomelo, Asia’s leading omnichannel fashion brand, will debut its in-app livestream tech with the launch of its eclectic Spring Summer 2020 Collection. This marks the first time a fashion brand in Southeast Asia is unveiling such an immersive in-app capability.

The launch of its Spring Summer 2020 collection, with special appearances by Pomelo campaign ambassadors including Davika Hoorne, will be fully live streamed via the Pomelo app on February 27th at 4:30 pm ICT in Bangkok, Thailand, giving fans an exclusive sneak peek at the collection in real-time ahead of its official launch.

Fans can also catch exclusive, on-site interviews with all their favourite fashion personalities from the collection, staying engaged by actively participating in the whole experience through interactive Q&A sessions. The in-app livestream functionality will be fully shoppable from March onwards.

Pomelo Spring Summer 2020 Collection

 

Launching on March 4th in the lead-up to International Women’s Day, the Spring Summer 2020 collection draws inspiration from six industry game-changers that hail from Southeast Asia, offering a vibrant melange of styles to empower women of all backgrounds, championing self-confidence and inclusivity, while encouraging the community to uplift one another.

From entertainment moguls to self-made entrepreneurs, the collection tells the stories of trailblazing women, including Thailand’s Davika Hoorne, Singapore’s Layla Ong, a wavemaker in the international modelling circuit and Indonesia’s Raline Shah, popular actress and philanthropist. The dynamic roster also includes fitness model and influencer Madi Ross, beauty entrepreneur Jessica Wilson; the co-founder of makeup brand, Sunnies Face, and finally, Asia’s Next Top Model alumni Tuti Noor from Malaysia.

Inspired by these women and those of the Pomelo community, the latest collection ushers in a spring and summer of transformation. Channelling the vibes of a Palm Springs getaway, the collection features a full pastel palette with hints of summer florals, vibrant ginghams, and pops of eyelet. From airy gowns to tiered silhouettes, the pastel-themed collection is filled with this summer’s must-haves for women from different walks of life, celebrating #POMELOGIRLS on their journeys of self-discovery.

Pomelo’s Spring Summer 2020 collection will be available on the Pomelo iOS and Android apps, POMELOFASHION.COM, and in all stores across Thailand and Singapore on March 4th. For more details on the collection, visit pomelofashion.com/lookbooks/ss20-collection.

Read also: #CNY2020: Pomelo’s Chinese New Year 2020 Collection Inspired by Oriental Landscape Paintings