Fashion label Gucci has named Chinese actress Ni Ni as to be the company’s new eyewear brand ambassador in Asia.

The 28-year-old actress recently played a role in Chinese-French movie “The Warriors Gate” and Chinese productions like “Run For Love” and “Suddenly Seventeen”. With more than 700,000 of Instagram followers, Ni Ni is a rising star, she makes the perfect fit for the new direction that Gucci is heading. On top of that, Ni Ni was chosen by Gucci’s creative director Alessandro Michele due to her fashion aesthetics.

The first advertisement for the brand featuring the actress will break in February next month, but until then, check out these Spring/Summer 2017 campaign images photographed by Glen Luchford.

niniforgucci-pamper-3niniforgucci-pamper-2niniforgucci-pamper-1Related: Classic Gucci Fragrance Gucci Bamboo Gets a Modern Revamp