Bella Hadid, the new face of the Swarovski campaign, whose transformative look serves as a muse for the campaign, embodying the multidimensional mindset of a fresh fashion mentality for a free and fluid approach to dressing that defies the codes of tradition.
The new Swarovski campaign features a multifaceted portrait of Bella Hadid, to mirror the many sides of crystal in the image of a new-generation icon. Conceived by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the portraits capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style.
The attitude inspires a portrait series founded in a new generation’s informal and effortless relationship with bold crystal jewelry and its storied connotations of glamour. Swarovski Crystals embodies joyful glamour and become an everyday tool for self-expression. This evolution is illustrated in six faces of Bella Hadid represented by six color of crystal jewelry. Symbolic of a window into the world of Swarovski, each portrait is framed by a colored crystal aperture a cut in the octagonal shape of the brand’s logo, packaging, and signature Millenia Family.
“I really see Swarovski as the contemporary jewelry brand of the future. Jewelry is about expression and celebrating individuality – Swarovski celebrates all people and the idea of modern glamour, and I love that” said Bella Hadid.