Launched in 2008 by Kat Von D, the beloved makeup brand – known for must-have and globally award-winning products like Tattoo Liner, Everlasting Liquid Lipstick and Lock-It Foundation – specializes in high-performance beauty products that are made with love, not animals. Now beauty junkies and animal lovers can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear.

Ever since the first Everlasting Liquid Lipstick in Lolita launched in 2015, this iconic chestnut rose shade has become the most beloved, fast-selling, and highest-rated shade of all time. Its a beautiful balance of undertones makes it a universal neutral that is uniquely flattering on any complexion and the perfect holiday gift idea!

The Kat Von D Beauty’s biggest and best value Lolita Palette yet, The Lolita Por Vida Eyeshadow Palette launching just in time for the holidays. This new ultimate every-occasion eyeshadow palette has 18 stunning shades in matte, shimmer and special effect finishes, including the incredible cream foil eyeshadow plus an all-new super-glitter shade. With warm golds and browns, go-to neutrals and ultra-romantic rosy purples, the eyeshadow looks are truly endless and look good on everyone.

Kat Von D Beauty Lolita Por Vida Eyeshadow Palette (RM225) is available online at and and in Sephora stores.