Us urban folks are always out and about. Which means our skin is exposed to various types of air pollution daily and without the right protection in the long term, our skin becomes duller and ages faster. Watsons-exclusive KBeauty brand, Pure Beauty just dropped the new Illuminating Urban Shield skincare range that’s formulated with the latest technology to enrich your skin’s natural glow while protecting it from daily pollution.

Shield Your Skin From Air Pollution With The New Pure Beauty Illuminating Urban Shield Radiance Range-Pamper.my

Made up of five products such as a Serum, Capsule Essence, Water Gel, Radiance Cream and Sun Protector with SPF 50+ PA ++++, the range helps to enhance healthy skin giving it a luminous finish, decrease dark spots, strengthens your skin’s barrier and shielding it from harmful elements. It’s also dermatologically-tested and suitable for all skin types.

The Pure Beauty Illuminating Urban Shield range is created based on the brand’s 4Ps philosophy of “Intensive Brightening Power”:

  1. Preparation of using the willow bark extracts to enhance healthy skin
  2. Preservation where Neurolight derived from the certified Natural Star Lily,
    decreases dark spots
  3. “Protection”, where Ceramide 123 strengthens your skin’s barrier, shielding you from harmful elements in the environment
  4. Prevention of the exposure to pollution with EPS White helping to reduce dark spots.

Shield Your Skin From Air Pollution With The New Pure Beauty Illuminating Urban Shield Radiance Range-Pamper.my

Find out more about each product below!

Illuminating Urban Shield Radiance Serum (RM59.90)

Pure Beauty Illuminating Urban Shield Radiance Serum

This serum repairs damaged skin and defends the skin against pollutants. 90% of users tested and have felt an instant skin suppleness and abundance of moisture.

Illuminating Urban Shield Capsule Essence (RM69.90)

Pure Beauty Illuminating Urban Shield Capsule Essence

A star product, this enhances your skin’s natural glow and reduces dark spots as well. More than 90% of users tested were satisfied with their skin looking bright, flawless and translucent after using this essence. 96.7% of users tested felt their skin became more supple and moisturised.

Illuminating Urban Shield Water Gel (RM55.90)

Pure Beauty Illuminating Urban Shield Water Gel

Best for oily combination skin this lightweight water gel is fast-absorbing and gives hydration and moisturization to your skin. At the same time, it brightens your skin as well!

Illuminating Urban Shield Radiance Cream (RM59.90)

Pure Beauty Illuminating Urban Shield Radiance Cream

The cream works to brighten and nurture your skin preserving it against environmental aggressors and improving its radiance.

Illuminating Urban Shield Sun Protector SPF 50+ PA++++ (RM49.90)

Pure Beauty Illuminating Urban Shield Sun Protector with SPF 50+ PA++++

This sunscreen not only protects your skin from harsh UV rays but it also brightens it and keeps it moisturize throughout the day.

The Pure Beauty Illuminating Urban Shield Radiance range is available at all Watsons stores nationwide and on Watsons online.

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Read also: Tried & Tested: Pure Beauty Pomegranate Urban Shield Range