On April 23, 2024, Kiehl’s Malaysia illuminated Mid Valley Megamall’s Centre Court with “The Brightest Skin Experience“, following its successful debut at VivoCity, Singapore. This exclusive event introduces an innovative twist on Kiehl’s renowned glass skin regimen, featuring the acclaimed Clearly Corrective Dark Spot Solution alongside the newly introduced Clearly Corrective Daily Re-Texturizing Triple Acid Peel.
Renowned Thai actor and Friend of Kiehl’s Malaysia and Singapore, Bright Vachirawit, graced the grand opening celebration. The event buzzed with excitement as eager fans gathered to witness Bright Vachirawit’s special appearance, adding to the allure of the evening.
Transforming the Centre Court into an immersive space, guests embarked on The Brightest Skin Experience journey, exploring various zones designed to enlighten and engage. At the Display Booth, attendees were thrilled to discover Kiehl’s top-selling products, including the #1 brightening serum Clearly Corrective™ Dark Spot Solution, offering a glimpse into the brand’s skincare legacy.
The Dummy Display Booth showcased the innovative Clearly Corrective™ Daily Re-Texturizing Triple Acid Peel and Serum, allowing guests to experience the products firsthand and understand their transformative benefits. The Clarity Game Panel, stationed at the Game Kiosk, captivated guests with its interactive experience, providing insights into the efficacy of Clearly Corrective™ Dark Spot Solution through engaging gameplay.
However, the event’s highlight was the Skin Academy Zone, where guests received personalised skin assessments from knowledgeable Kiehl’s experts. This immersive experience empowered attendees to understand their skin better and discover tailored skincare solutions.
As part of Kiehl’s commitment to sustainability, the brand emphasised its efforts to minimize waste and conserve resources through product packaging and manufacturing processes. A dedicated recycling area at the pop-up encouraged guests to contribute to Kiehl’s sustainability initiatives by disposing of skincare empties from any beauty brand.
The Brightest Skin Experience by Kiehl’s Malaysia is happening at Mid Valley Megamall’s Centre Court from 10 am to 10 pm daily from April 22 to 28, 2024. Don’t miss your chance to experience the transformative power of Kiehl’s efficacious formulas firsthand.