Nanowhite, the brightening skincare brand has named Malaysian celebrity, Sweet Qismina as its new brand ambassador to build closer ties with young and urban customers.
Sweet Qismina, who is also a loyal user of Nanowhite’s products, said “I am truly honoured to be selected as the brand ambassador for Nanowhite. I have been a loyal user for Nanowhite products since young and I truly love how the product that helps me tackle my skin concerns. Just like me, many of my peers have similar aspirations and work equally hard for their ambitions. Therefore I am keen to work with Nanowhite to help others just like me care for themselves while striving for their dreams.”
In conjunction with the holy month of Ramadan, Nanowhite is also taking the opportunity to launch a new campaign called ‘Ayu Berseri, Seindah Aidilfitri’ that’s inspired by its Muslim customers who observe and perform many good deeds during this period. The campaign, focusing on the true meaning of beauty, aims to encourage its young customers to know that kindness, generosity and practising good values is what truly makes a person beautiful from the inside out.
Nanowhite has just launched a Double Action range that is formulated specially to address key skin problems that arise with a hectic lifestyle. The range contains potent ingredients namely Arbutin and Hyaluronic Acid to give users a radiant complexion and hydrated skin. With regular usage and its Nanoencapsulation technology that allows the formula to penetrate 10 times deeper into the skin, users can experience a brighter skin tone in just 7 days, as claimed by the brand. All Nanowhite products are dermatologically tested and Halal certified.
To kickoff the campaign, Nanowhite will be running a pop-up store at MyTOWN Shopping Centre from 15 April till 24 April 2022 that aims to allow the public to experience the brand and participate in its charity drive in efforts to build a kinder brand. The pop-up store will also feature fun and interactive activities, namely a chance to experience the Double Action range, an Instagrammable spot, a beauty consultation booth and lots of giveaway and promotions that customers can take advantage of to stock-up on their Nanowhite range of products.