Sleek MakeUP is launching a new global campaign with the aim of tackling makeup shaming. The campaign, My face. My rules. has been created to positively recognise and stand up for everyone’s right to define their individual beauty, without boundaries.
My face. My rules. is a celebration of individualism and uniqueness, with a true love for makeup at its core. The campaign stars Sleek MakeUP’s own consumers, the majority of whom were cast via social media, and showcases their incredible skills and amazing responses to the judgement they face in the world.
To highlight these issues, Sleek MakeUP has joined forces with Ditch The Label, an international anti-bullying charity providing online support and empowering young people to overcome bullying, to commission a makeup shaming survey and the results are in: Over a quarter of those surveyed, have felt judged for wearing makeup.
Alongside the launch of this boundary-breaking campaign, Sleek MakeUP has released their My face. My rules. manifesto – with the aim of driving the conversation around representation of makeup lovers in the beauty industry:
- We will be truly representative of all makeup junkies, especially those often ignored in the beauty industry;
- We will stand up to makeup shaming and support our consumers in their passion for makeup;
- We will continue to showcase our consumers and their amazing looks and skills in our campaigns, in the way they want to be seen;
- We will be brave and bold in challenging beauty industry norms.
View the full campaign video on the link: Campaign Video.