For Aidilfitri 2026, HABIB turns to one of Malaysia’s most poetic art forms — songket — to tell a story about family, heritage, and the quiet strength of connection. Through its annual festive campaign Rantaian Kasih di Aidilfitri, running from 18 February to 19 March 2026 at showrooms nationwide, the homegrown jeweller translates the symbolism of woven threads into something lasting: jewellery meant to be worn, gifted, and remembered.
Songket, long associated with patience and refinement, becomes the campaign’s central metaphor. Just as each thread interlaces to create a complete textile, HABIB frames relationships as bonds strengthened across generations. Actor Ikmal Amry appears alongside his family, reinforcing the narrative of love passed down — a reflection of Aidilfitri itself, where reunions matter more than rituals.
The accompanying collection reinterprets traditional motifs — Pucuk Rebung, Bunga Telepuk, and Kotak Bercampur — into finely detailed pieces. Matching mother-and-child sets feel especially tender, while men’s rings and Baju Melayu buttons set with diamonds and gemstones add polish to festive dressing.
Beyond adornment, HABIB also introduces 999.9 gold bar and wafer editions featuring songket-inspired designs, positioned as keepsakes that carry both sentiment and value.
Explore the Rantaian Kasih Aidilfitri 2026 collection at HABIB showrooms nationwide or discover the pieces online at habibjewels.com.
Read also: Nuria Opens First Concept Store and Debuts Seraya Raya 2026 Collection in Kuala Lumpur
