Aveda, the high-performance hair care brand with a mission of care, celebrates the first anniversary of announcing its portfolio of 100% vegan formulas by supporting the nonprofit and global movement, Veganuary. As a proud beauty supporter of Veganuary, Aveda will help build the momentum of veganism worldwide by raising awareness of the positive effects a plant-based lifestyle can have on the health of the planet.
In accordance with Aveda’s founding mission to care for the world, the brand has pioneered new benchmarks of environmental responsibility in beauty for decades, with priorities in the following six areas – safe beauty; responsible sourcing; responsible packaging; cruelty-free and vegan formulas; planet conscious manufacturing; and helping to protect and provide clean water to people in need in Aveda’s sourcing communities and communities around the globe.
Aveda became a 100% vegan brand last January. Now, all its hair and personal care products are now 100% vegan and contain no animal-derived ingredients.
The latest launches of Aveda are the 96% naturally derived vegan and cruelty free Nutriplenish Treatment Masques. Delivering 4X more hydration to hair instantly, these high-performance masques transform haircare to self-care with a hydration regimen supercharged with superfoods. The Nutriplenish Treatment Masques are powered by an omega – 5 rich superfood blend of organic pomegranate seed oil, mango butter and organic coconut oil that helps replenish and hydrate for lush, visibly healthier hair.
Nutriplenish Treatment Masques come in both light and deep formulas, catering to dry hair of all types and textures with a weekly, ultra-hydrating treatment. They can also be used together for multi-masking, giving targeted moisture to hair where and when it’s needed, by applying the light moisture masque on roots where hair tends to be oilier and the deep moisture masque on dry ends to restore nutrient-rich hydration.
Nutriplenish Light Moisture Treatment Masque (RM190) is a vegan, 98% naturally derived ultra-light gel cream that hydrates without weighing hair down. Its nutrient-powered hydration restores softness and shine for all textures of fine to medium hair.
Nutriplenish Deep Moisture Treatment Masque (RM255) is a vegan, 96% naturally derived rich, decadent cream that restores moisture to even the driest hair. Featuring 2.5X more butters and oils than Nutriplenish Light Moisture Masque, the Deep Moisture Masque is ideal for medium to thick hair, restoring softness and shine to all textures.
The Nutriplenish Treatment Masques are available starting January 2022 in Aveda salons, stores and online at Lazada & Zalora.
Read also: Aveda Introduces Botanical Kinetics Serums for Targeted Skin Concerns with Plant Power