Aveda achieved a new milestone right after the new year as this high-performance hair care brand is now 100% vegan! Aveda has been cruelty-free since the brand was founded in 1978 and was largely vegan with the exception of some products that contained honey, beeswax and beeswax-derived ingredients. Today, all its hair and personal care products are now 100% vegan and contain no animal-derived ingredients.
Furthermore, leveraging on the brand’s the brand’s expertise in plant-powered hair care, Aveda has also launched a revolutionary new Botanical Repair™ collection that transforms hair using plant repair technology that instantly strengthens and repairs hair. This new collection, which took 6 years to develop in Aveda’s botanical research laboratory, is a high-performing, vegan, 93% naturally derived collection of both retail and professional products powered by an innovative 3-layer hair repair technology that transforms hair with the power of plants.
How Botanical Repair™ 3-layer hair repair works:
- Repair at the cortex – Aveda’s plant-derived bond multiplying molecule goes below the surface of the hair to multiply bonds, strengthening and reinforcing hair integrity at the core.
- Prevent at the cuticle – Aveda’s nourishing macro green blend of avocado, green tea and sacha inchi smooths the cuticle to detangle and prevent breakage.
- Protect at the F-layer – Aveda’s protective active complex creates a botanical F-layer — an invisible water- resistant lipid layer that is made of a fatty acid that “seals” the surface of the hair cuticle – to help protect and shield the hair from future damage.
The Botanical Repair™ retail collection includes 5 hair care products:
1Botanical Repair™ Strengthening Shampoo
(RM150/6.7 fl oz/200ml)
Strengthens and repairs damaged hair with plant powered 3- layer hair repair. Luxuriously cleanses and gently removes excess oil, product build-up and pollution. 94% naturally derived.
2Botanical Repair™ Strengthening Conditioner
(RM155/6.7 fl oz/200ml)
Strengthens and repairs damaged hair with plant powered 3-layer hair repair. Conditions and instantly detangles helping minimize breakage, and leaves hair looking shiny and healthy. 98% naturally derived.
3Botanical Repair™ Intensive Strengthening Masque – Light
(RM190/5 fl oz/150ml)
Intensive treatment targeting 3 layers of hair that strengthens and multiplies bonds for deep repair. Instantly transforms hair leaving it visibly healthier, softer and shiner after just 1 use. 98% naturally derived.
4Botanical Repair™ Intensive Strengthening Masque – Rich
(RM255/6.7 fl oz/200ml)
Intensive treatment that strengthens and multiplies bonds, and instantly transforms hair leaving it visibly healthier, softer and shinier after just 1 use. Targets 3 layers of hair, intensely repairing with added butters. Ideal for all textures of medium to thick hair. 94% naturally derived.
5Botanical Repair™ Strengthening Leave-in Treatment
(RM155/3.3 fl oz/100ml)
Repairs, prevents and protects against damage while building bonds at the core. Reduces breakage in just 1 use for instantly stronger hair. Protects against heat styling up to 450°F and drying effects of the sun. 99% naturally derived.
The Botanical Repair™ collection is 93% naturally derived, silicone-free, sulfate cleanser-free and vegan, and like all Aveda products, is cruelty free and manufactured with 100% wind power through renewable energy and carbon offsets.
The Botanical Repair™ retail collection is now available in Aveda salons, stores and online at Zalora and Lazada. Find your nearest Aveda salon at aveda.com/locations.
Read also: Aveda’s Invati Advanced Line Adds Intensive Hair & Scalp Masque and Exfoliating Shampoo
