TOPTEN10 Malaysia has officially arrived—and it’s rewriting the rules of everyday dressing. On 9 January 2026, the Korean fashion label unveiled its first Malaysian store at Sunway Pyramid, introducing its “Good wear” philosophy through an experience that felt as thoughtful as the clothes themselves.
of Shinsung Tongsang Malaysia; Mr. HC Chan, CEO of Sunway Malls; Mr. Adrian Cheah, Senior Manager, Corporate and
Business Development of Sunway Group; Mr. Jason Chin, Senior General Manager, Sunway Pyramid, Sunway Giza &
Sunway Square; Mr. Michael Poh, Senior Director of Leasing, Sunway Malls.
The launch was marked by a ribbon-cutting ceremony led by key figures from Sunway Malls and Shinsung Tongsang, alongside familiar faces from Malaysia’s creative scene, including Akiyo Chai, Leslie Png, and actor Thompson Goh. The atmosphere was unmistakably Korean-cool: café-style treats like sogeumppang and flan, curated beverages, and a photo booth that captured the spirit of relaxed modern living.
Founded in 2012 by Shinsung Tongsang Co., Ltd., a name synonymous with Korea’s textile excellence, TOPTEN10 is built on decades of craftsmanship and a vertically integrated production system. Its “Good wear” ethos champions comfort, functionality, durability, and clean design—clothes designed to move effortlessly from day to night.
A standout highlight was the blind box keychain collaboration with local artist Loka Made, featuring four limited-edition designs inspired by daily life, echoing the brand’s in-store collections.
The launch also introduced ten Malaysian personalities—Arina Nasirudin, Art Lai, Belle Bong, Keyi, Nicaboo, Rachael, Sam Liew, Sam Wong, Shaffuan, and Sherry Amin—who will style TOPTEN10 their way, offering fresh interpretations of modern versatility.
Content Creator and Artist Art Lai. Lower row (from L to R): Content Creator Rachael Tan; Keyi; Belle Bong; Arina Nasirudin; Entrepreneur and Content Creator Sherry Amin; Content Creator Nicole Siang Wei.
Spanning over 10,000 square feet, TopTen10 store at Sunway Pyramid delivers wardrobe essentials for women, men and kids, tailored to Malaysia’s climate and lifestyle—proof that good design, when done right, becomes second nature.
Store location: Lot G1.68, G1.68A, and G1.69, Ground Floor, Sunway Pyramid
Read also: TOPTEN10 Brings Korea’s “Good Wear” Philosophy to Malaysia This January
