Shin Min-a Begins a New Chapter with OMEGA as Global Brand Ambassador

Luxury watchmaker OMEGA has welcomed celebrated Korean actress Shin Min-a as its newest global Brand Ambassador, marking another milestone in the actress’s acclaimed career while strengthening the Swiss maison’s connection with audiences across Asia and beyond.

Best known for beloved K-dramas including Hometown Cha-Cha-Cha, Oh My Venus and Our Blues, Shin has long been admired for her effortless elegance, versatility and enduring appeal. Her appointment reflects OMEGA’s commitment to partnering with personalities who embody excellence, authenticity and timeless style.

To celebrate the announcement, Shin wears the stunning OMEGA Seamaster Aqua Terra 30mm in 18K Moonshine™ Gold. The refined timepiece pairs a radiant green sun-brushed dial with a diamond-set bezel and sparkling diamond hour markers, bringing together contemporary luxury and the precision craftsmanship that has defined OMEGA for generations.

The partnership places Shin alongside an impressive roster of OMEGA ambassadors, including George Clooney, Nicole Kidman, Eddie Redmayne, Hyun Bin and Park Bo-Gum, highlighting the brand’s continued influence across entertainment, sport and culture.

Beyond its iconic designs, OMEGA remains one of the world’s most respected Swiss watchmakers, renowned for its pioneering role in space exploration, Olympic timekeeping and exceptional mechanical innovation. Shin’s appreciation for meaningful moments and her dedication to continuous growth make her a natural fit for the maison’s enduring philosophy.

As Korean stars continue shaping global luxury trends, Shin Min-a’s collaboration with OMEGA is set to capture the attention of both watch collectors and K-drama fans—proving once again that timeless craftsmanship and modern elegance are always in style.

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