A decade in the making, Malaysian womenswear label Nuria has officially opened its first concept store in Plaza Damas, Kuala Lumpur, coinciding with the exclusive launch of its Seraya Raya 2026 collection. The milestone marks not only ten years of chic minimalism but also a new chapter for the homegrown brand, bringing Nuria’s signature elevated basics into a physical space for the first time.
The concept store, designed by founder Zaznuriah Zahir, reflects the brand’s ethos: uncluttered, purposeful, and light-filled. “To finally create a space where people can touch the fabrics, see the details up close, and experience the brand the way I always imagined—it’s something I’ve been quietly working towards for a long time,” Zaznuriah shares. Sustainable design touches, such as repurposed furniture and visual elements drawn from the Seraya campaign, underline the thoughtful approach behind the space.
Seraya Raya 2026 is a celebration of heritage-forward elegance, blending Malay, Indian, Punjabi, and Chinese cultural influences into fluid silhouettes, earthy palettes, and refined details. The collection is designed for modern women who embrace tradition with confidence and versatility, offering pieces that feel meaningful today and beyond the festive season.
The launch seamlessly merges concept store and collection, as the campaign was shot on location, allowing visitors to step into the brand’s narrative as they browse. Visit the Nuria Concept Store at Plaza Damas or explore the Seraya Raya 2026 collection online at nuria.com.my and embrace chic, heritage-inspired elegance this festive season.
Read also: WarnaRAYA x KLCC Returns with a Colourful Raya Runway and Bazaar Experience
