What does a Parisienne pack when she trades cobblestone streets for sun-drenched shores?
For Spring/Summer 2026, Longchamp answers with a collection that feels as liberating as a salty breeze on a summer afternoon. Titled “Catch the Parisian Wave”, the season captures the spirit of escape—where the nonchalant elegance of Paris meets the carefree rhythm of the ocean.
Shot by American photographer Theo Wenner, the campaign unfolds like a cinematic seaside daydream. Dutch model Felice Nova Noordhoff embodies the face of the season, while brand ambassador Kim Sejeong brings her signature warmth and spontaneity to the narrative. Together, they portray a modern Parisienne—confident, curious and entirely at ease with the elements.
A Summer Wardrobe Inspired by the Sea
The ready-to-wear collection is infused with the easy optimism of summer. Airy silhouettes, natural fabrics and radiant hues capture the sensation of sunlight on skin.
Madras checks emerge as the season’s defining motif, reimagined in pistachio green and shrimp pink across kimono-inspired layers and breezy separates. Dresses take on a versatile character—equally suited for beachside afternoons or evening dinners—featuring playful trompe l’oeil prints where surfboards transform into vibrant feathers.
In additional, bold stripes mimic rolling waves, appearing on relaxed dresses and rugby-style tops with feminine proportions. The palette mirrors a coastal sunset: coral, lagoon blues and soft pastels that feel gently washed by sea and sun.
Even the house’s signature emblem finds new movement. The iconic Longchamp horse gallops across T-shirts and sweatshirts in carefree, sun-touched tones—capturing the joyful energy of summer adventures.
Meet the Looong: The Season’s Statement Bag
Among the season’s standout accessories is the new Looong bag, poised to become the house’s next coveted silhouette.
With its elongated east-west shape and subtly sculpted lines, the bag offers a modern nod to the equestrian heritage at the heart of Longchamp. Crafted from supple cowhide leather, it sits snugly beneath the arm—effortlessly chic whether strolling through Paris or pausing at a café terrace.
Adjustable straps with signature buckles lend versatility, allowing the bag to transition from shoulder carry to handheld ease. Available in timeless black, mocha brown and tonka red alongside fresh shades of sky blue and pistachio green, the Looong balances practicality with undeniable style.
As Creative Director Sophie Delafontaine describes it, the silhouette is “an extension of personal style—ideal for women who want a bag with both character and charisma.”
Effortless, Joyful and Unmistakably Parisian
At its heart, Longchamp’s Spring/Summer 2026 collection celebrates a woman who embraces freedom—one who moves seamlessly between city sophistication and coastal serenity.
Sunlight, sea air and spontaneity shape every detail, from breezy dresses to sculptural leather bags. The result is a wardrobe that feels alive with possibility—carefree yet unmistakably Parisian.
Discover the Longchamp Spring/Summer 2026 collection at Longchamp boutiques across Malaysia or explore the latest arrivals online at Longchamp’s official website.
All photos courtesy of Longchamp.
Read also: A Joyful Gallop Into the Year of the Horse with Longchamp
