As Lunar New Year approaches, Longchamp brings its Year of the Horse Pop-Up to the North Lobby of The Gardens Mall — a festive destination that feels equal parts nostalgic fairground and modern luxury playground, running from 28 January to 22 February 2026.
At the heart of the experience is Longchamp’s iconic horse, a symbol deeply rooted in the Maison’s heritage and reimagined through the joyful lens of the Lunar New Year. Representing energy, freedom, and forward momentum, the horse becomes both muse and message, setting an optimistic tone for the year ahead. The pop-up’s design blends vibrant festive elements with Longchamp’s signature refinement, creating a space that sparks curiosity while inviting visitors to slow down and rediscover a sense of childhood wonder.
The immersive experience unfolds through playful activations that echo the campaign’s pop-inflected spirit. From photobooths and Plinko games to scratchcards and a charming mechanical fair complete with animated horses, each corner encourages interaction, laughter, and memory-making. It’s a celebration designed not just to be seen, but to be felt — and shared.
Complementing the experience is a striking red capsule collection created especially for the season. Featuring the elegant Le Roseau Noeud, alongside silk ribbons, card holders, and an exclusive horse plush key ring, the collection captures Longchamp’s craftsmanship while embracing the symbolism of prosperity and joy synonymous with the Lunar New Year. Each piece feels thoughtfully designed, balancing festive flair with timeless appeal.
The opening celebration welcomed a stylish circle of celebrities and influencers, including Daiyan Trisha, Jane Lau, Juwei Teoh, Yaya Zahir, and Shusen, whose presence added warmth and modern glamour to the occasion.
Come explore the collection and indulge in the playful activities at the pop-up — a joyful way to welcome the Lunar New Year with optimism, movement, and a spirited nod to the Year of the Horse.
📍 The Gardens Mall, GF | Now till Feb 22
Read also: Draped in Red: Longchamp Channels the Spirit of the Horse for CNY 2026
