When two icons of self-expression collide, the result is a partnership worth watching. Levi’s has officially announced a multi-year global collaboration with ROSÉ — bringing together the timeless denim label and one of music’s most influential style stars.
The partnership unites Levi’s’ 150-year legacy of championing individuality with ROSÉ’s distinctive artistic identity. As a member of the global phenomenon BLACKPINK and a celebrated solo artist, ROSÉ has become synonymous with effortless cool, blending rock-and-roll attitude with contemporary elegance — a natural match for the brand’s pioneering spirit.
Fans already caught a glimpse of the collaboration earlier this year through Levi’s “Behind Every Original” campaign, which debuted during the Super Bowl. The campaign’s latest chapter unveils ROSÉ’s personal “Backstory,” offering insight into the creativity and inspiration that shape her music and style.
The partnership also extended to the stage during BLACKPINK’s Tokyo performances, where ROSÉ wore a series of **custom Levi’s ensembles** crafted with premium materials and intricate hand-done detailing. Beginning 12 March, fans can see one of these performance looks up close at the Levi’s Harajuku Store.
Even more exciting: an exclusive Levi’s x ROSÉ product collaboration is set to launch later this year, translating her signature aesthetic into wearable pieces.
For fans in Malaysia, Levi’s Red Tab™ members can redeem exclusive ROSÉ photocards beginning 16 March at selected Levi’s stores — a stylish keepsake celebrating this bold new era of denim and music culture. Don’t miss it!
To stay up-to-date on the partnership and explore Levi’s products, visit levi.com.my and follow @levis on Instagram and TikTok.
All photos courtesy of Levi’s Malaysia.
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