BONIA ushers in a defining new chapter with the appointment of Thai actor and style icon Joong Archen as its Brand Muse for Spring/Summer 2026. Marking the moment, the House will welcome Joong in person to its newly unveiled concept store at Pavilion Kuala Lumpur on 30 January 2026 — a highly anticipated appearance set to draw fans and fashion insiders alike.
Effortlessly charismatic with a refined, modern sensibility, Joong embodies BONIA’s evolving vision of contemporary masculinity—confident yet understated, expressive yet grounded in craftsmanship. His debut as muse coincides with the opening of BONIA’s Pavilion KL concept store, a space personally guided by Datin Sri Linda Chen and inspired by the brand’s Italian roots in Bologna. Warm terracotta hues, handcrafted textures, and architectural poetry unfold across thoughtfully curated rooms, each narrating BONIA’s 50-year journey of artistry and quiet sophistication.
To celebrate Joong’s visit, BONIA introduces exclusive fan experiences, including limited-edition photocards, collectible enamel pins, and a chance for 30 lucky fans to attend an intimate Meet & Greet through a social media contest.
Don’t miss this rare opportunity to see Joong Archen in person! His Pavilion KL appearance promises to be an unforgettable moment, blending fashion, heritage, and modern style. Be there to get up close with BONIA’s new Brand Muse and celebrate a new season in true style.
All images courtesy of BONIA.
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