HABIB ushers in Hari Raya Celebrations with “Rantaian Kasih di Aidilfitri 2023” Campaign

HABIB, Malaysia’s leading jewellery brand, has just unveiled its latest “Rantaian Kasih di Aidilfitri 2023” campaign which will run from March 23 to April 21, 2023. This year, HABIB is emphasising the beauty of the Malaysian crafts and traditions through this campaign – taking inspiration from the traditional craft of Tekat, a traditional style of Malay ornamental embroidery that employs the use of gold threads on a background of richly coloured velvet.

Often used to decorate ceremonial items and all manner of items used mainly during Malay weddings, Tekat demands finesse and precision in its design and production. Equally, HABIB demands the same level of intricacy and detail in the design and craftsmanship of its products, as evident in the HABIB Rantaian Kasih di Aidilfitri 2023 collection.

Tekat demonstration

This year’s line-up, featuring a star product – the HABIB Arowana Collection. Playing on the geometric and fluid shapes that mimic the dragonfish, the collection prized for its glimmering scales and sinuous body, and coveted for its auspicious symbolism associated with good health, wealth, prosperity and power. The statement pieces, which are made with 18K gold in high polish and diamonds, as well as unique multi-functional designs set with a combination of gemstones – can be worn as necklaces or brooches. The long diamond pendants, which are popular during the festivities – pair exquisitely with baju kurung or kebaya. There are also ornate pieces created in distinctive concave and convex shapes that make a great impression with any ensemble.

The well-loved and much imitated HABIB Oro Italia 916 collection also has a range of new, sophisticated designs, combining different finishings like high polish, diamond cut, matte, and satin finish. These designs bring a new twist to classic designs.

The latest HABIB Exclusive 916 gold collection also turned heads with a new combination of yellow and white gold designs – exclusive at HABIB. For men, the ever-popular Butang Baju Melayu now comes in new shapes and colours, matched with silver palladium rings. For children, there is a selection of 916 gold pieces with floral and butterfly charms.

HABIB 999 Gold Wafer Coin – Tekat Edition

HABIB’s raya celebration is incomplete without the HABIB gold wafer coins! This year, HABIB celebrates Aidilfitri with an homage to the traditional art form of Tekat, with motifs inspired by nature and local plants. These Limited Edition 999.9 Gold Wafer Coins come in five different designs – Bunga Cengkih (Cloves), Bunga Kekwa (Chrysenthemum), Bunga Padi (Padi), Bunga Raya (Hibiscus), and Awan Larat (Cloud). Each gold wafer coin is beautifully packaged in a collectible sleeve – ideal for gift-giving, as duit raya or for collectors to treasure. They are sold individually or as a set of five.

Group Executive Chairman, Dato_ Sri Meer HABIB with face of the campaign, Sharifah Rose, during the launch.
Dato Sri Meer, Sharifah Rose (face of HABIB Raya Campaign) with models adorned with HABIB Raya Collections.

For more information about the “Rantaian Kasih di Aidilfitri 2023” campaign, visit www.habibjewels.com or follow HABIB’s social media pages on Instagram, Tiktok and Facebook.

Read also: HABIB Offers Its Largest Jewellery Showcase At Pavilion Bukit Jalil