Every great timepiece carries a story — of vision, craftsmanship, and evolution. This year, ZENITH celebrates 160 years of watchmaking excellence, marking the milestone with a first-of-its-kind pop-up experience in Malaysia at The Exchange TRX, in partnership with Swiss Watch. Running from early October to 12 October, the showcase offered an intimate glimpse into the artistry and innovation that have defined ZENITH for generations — a legacy that continues to inspire the world of Swiss horology.
From the moment guests stepped inside, they were greeted with a visual and sensory journey through ZENITH’s remarkable legacy — a heritage timeline tracing 160 years of ingenuity, ambition, and timekeeping mastery. The immersive space unfolded like a living museum, seamlessly blending tradition with contemporary artistry.
One of the standout highlights was the live watchmaking demonstration, where the intricate craftsmanship behind ZENITH’s legendary movements came to life before the eyes of captivated visitors. For many, it was a rare opportunity to witness the meticulous process that has powered the brand’s enduring success — proof that horology, at its core, is a marriage of precision, patience, and passion.
The pop-up also unveiled the DEFY Chronograph USM collection, a striking embodiment of ZENITH’s forward-thinking ethos. Sleek, technical, and audaciously modern, the collection was available for preview exclusively at the brand’s boutique in The Exchange TRX — a testament to ZENITH’s unwavering commitment to pushing boundaries.
Guests were also treated to an exclusive look at the Chronomaster Sport Meteorite and the 160th Anniversary Editions in monochromatic blue — timepieces that beautifully bridge ZENITH’s storied past with the future of watchmaking.
Ultimately, the pop-up stood not just as a celebration of 160 years of ZENITH’s heritage, but as a poetic reminder that innovation and legacy can — and should — coexist beautifully. Here’s to 160 years of time well kept — and to the promise of many more precise moments yet to come.
Read also: Zenith Launches Its First Boutique in Malaysia at The Exchange TRX
