Strongbow’s “Refreshing by Nature” brings together first of its kind ideas by renowned architect Dato’ Dr. Ken Yeang, collective of sustainability creators Biji-Biji Initiative and leading terrarium makers Ohsum Mossum, breathing nature into the city, providing the balance of nature and freshness in urban living.


The “Refreshing By Nature” experience was happening at the Ground Floor Concourse of 1 Utama Shopping Centre (Old Wing) till Sunday, 29th July 2018. Intended to bring people and nature together in an exciting and interactive way, the space creators were presented with the unconventional opportunity to express their interpretation of the brand’s proposition of “Refreshing by Nature”. The result: an experience that brings together fresh ideas and perspectives on how urbanites can reconnect with nature.

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Strongbow Apple Ciders announces its new, global communication campaign, featuring a new tagline, Refreshing by Nature. Emphasizing what cider is – turning real apples into a deliciously refreshing drink – as well as Strongbow’s brand proposition, offering a new outlook on city life. The campaign will be rolled out nationwide, running across digital, print and trade activations.


A limited time offer of 6-bottle variety pack consisting of all three Strongbow Apple Ciders flavours and two complimentary glasses is available at major hypermarkets and supermarkets. The refreshing taste of Strongbow Apple Ciders can also be enjoyed at most bars, pubs and restaurants. Get a complimentary ice bag with purchase of four bottles or glasses to keep your Strongbow perfectly chilled!

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