Pavilion Kuala Lumpur turned into a high-octane hub this week as TUDOR, in collaboration with the Visa Cash App Racing Bulls Formula One Team (VCARB) and Swiss Watch, unveiled the TUDOR x VCARB Pop-Up Experience at the mall’s Centre Court. The showcase celebrates the thrill of motorsport, precision Swiss watchmaking, and daring design, running until 14 September.
The launch saw industry leaders including Mukesh Valiram, Executive Director of Valiram, and Dato’ Joyce Yap, CEO (Retail) of Pavilion KL, inaugurate the pop-up. Guests explored TUDOR’s Born To Dare ethos through immersive activations, including F1 simulators, the TUDOR Batak reaction challenge, and vibrant photo installations.
Highlighting the exhibition were three statement timepieces: the Black Bay Chrono “Carbon 25”, inspired by the 2025 VCARB livery; the Black Bay Chrono for precision enthusiasts; and the Black Bay Ceramic “Blue”, certified as a Master Chronometer. Each model embodies TUDOR’s audacious spirit and technical mastery, captivating collectors and motorsport fans alike.
Visitors could also enjoy daily redemptions, exclusive merchandise, and an interactive juice bar activation for social media engagement, enhancing the week-long experiential journey.
“Bringing Formula 1 and TUDOR watches together at Pavilion KL creates a unique blend of adrenaline, innovation, and style,” said Mukesh Valiram. “It’s a showcase that connects motorsport excitement with horological excellence for the Malaysian audience.”
The TUDOR x VCARB Pop-Up Experience remains open daily at Pavilion KL’s Centre Court until 14 September. Attendees are invited to engage with interactive exhibits, experience racing simulators, and discover TUDOR’s bold, precision-engineered timepieces in an unforgettable celebration of speed and style.
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