In the ever-evolving world of travel, TUMI, the leading international travel and lifestyle brand, has once again raised the bar with its first-ever 3D Out-of-Home (OOH) advertisement. This innovative campaign showcases the exceptional durability and lightweight construction of the brand’s TEGRA-LITE collection of hardshell luggage, captivating audiences across Asia-Pacific and the Middle East.
The mesmerising 30-second advertisement brings the TEGRA-LITE International Expandable Carry-On to life, depicting various components of the luggage seamlessly assembling mid-air before colliding with surrounding walls in a dramatic display of strength and impact resistance. This captivating visual narrative highlights the revolutionary Tegris material, an exceptionally durable and lightweight material used in lifesaving armor, protective sports gear, and professional race cars. TUMI’s exclusive global access to Tegris for use in travel and accessory products further underscores the brand’s commitment to design excellence and innovation.
The advertisement prominently features the woven Tegris used in the construction of the TEGRA-LITE collection, emphasising its world-class toughness and durability. Additionally, the collection’s long-lasting build and integration of recycled materials make it a more responsible choice for travellers seeking eco-conscious options.
The 3D advertisement is strategically placed in seven prime locations across Asia-Pacific and the Middle East, including Malaysia, Indonesia, the Philippines, Korea, Japan, and Dubai.
The campaign reinforces the brand’s dedication to providing high-performance travel solutions that combine exceptional durability, lightweight construction, and a commitment to sustainability. As the world rediscovers the joys of travel, TUMI is poised to continue its legacy of providing travellers with the tools they need to navigate the world with confidence and style.