Parfums Christian Dior, Malaysia Airports and Colours & Fragrances (C&F) have joined forces to launch the first ever Dior Backstage pop-up in a Southeast Asian airport, at KLIA.
Fully designed to offer travelers all the excellence and savoir-faire of Dior, the Dior Backstage studio is a grand premiere entirely devoted to Dior Makeup. The pop-up is set up in a luxurious and graphic décor of black lacquer, which clearly and stylishly defines the Dior universe.
Designed by Peter Philips, creative and image director for Dior Makeup, Dior Backstage is the first makeup line inspired by the backstage, for every woman who wants a professional result. Now you can purchase these beauties at the pop-up store located at KLIA’s International Departure area.
Malaysia Airports senior general manager for Commercial Services, Nazli Aziz, said: “We are excited that KLIA is the first airport in Southeast Asia to open its doors to the Dior Backstage pop-up. It is very much in line with our mission of enhancing the Total Airport Experience by continuously introducing unique products and services for travellers.”
Parfums Christian Dior area manager for Southeast Asia, Gregoire Walter, said the official launch of the first Dior Backstage pop-up at KLIA marks a significant milestone for Dior Travel Retail. “C&F is proud to be working closely with Malaysia Airports and Christian Dior Parfums to present a multi-sensory, immersive and personalised experience for our global shoppers with the excitement surrounding the launch of the Dior Backstage pop-up,” she said.
At the launch event, Dior makeup artists were on hand to dispense expert tips and lessons on achieving catwalk eyes, couture lips, spotlight glow, runway complexion, Parisian brows and the Dior now look.
A Dior colour stylist and a team of beauty consultants will be at the pop-up store daily to deliver makeup services and provide expert advice to customers. Additionally, customers can expect special treats from Dior with their purchases, in line with the spirit of generosity and gifting of the house.
The Dior Backstage pop-up store is located at KLIA’s International Departure area.