The stage is set once again for one of Malaysia’s most anticipated horological events — Swiss Watch’s Art of Time 2025, held from October 29th to November 9th at Pavilion Kuala Lumpur’s Centre Court.
Now in its eleventh edition, this flagship showcase transforms the heart of Pavilion KL into a contemporary gallery of watchmaking excellence. Headlined by Bell & Ross, Bovet, Breitling, Bvlgari, TAG Heuer, TUDOR, and Zenith, the exhibition is more than a display of exquisite timepieces — it’s an immersive journey through the artistry, innovation, and heritage that define fine watchmaking.
A Tribute to the Elements: Sky, Land & Sea
This year’s installation takes inspiration from the natural realms that have long influenced watch design. The centre pavilion, adorned with angled mirrors and lush greenery, evokes the harmony between sky, land, and sea — a poetic backdrop that celebrates the sources of creativity behind the world’s most iconic timepieces. With its reflective canopy, moss-clad pillars, and rippling water visuals, the space invites visitors to pause, admire, and capture moments of beauty and precision.
Nearly 25 Years of Horological Excellence
First introduced in 2011 to mark Swiss Watch’s 10th anniversary, Art of Time was envisioned as a platform to bring the spirit of Basel and Geneva to Kuala Lumpur. Today, as Swiss Watch approaches its 25th anniversary, the exhibition remains a proud symbol of the brand’s commitment to craftsmanship and innovation.
“Born from a simple vision to celebrate the heritage, beauty and precision of Swiss horology, Art of Time has evolved with time while staying true to the values that define our industry,” shared Dato’ Sharan Valiram, Executive Director of Valiram.
Exclusive Highlights and Collaborations
Among this year’s standout displays is the RESERVOIR x Popeye Malaysia Edition, a limited-edition release of only 25 pieces available exclusively in Malaysia. This playful yet powerful timepiece celebrates the nation’s beloved sport, badminton, with Popeye depicted mid-match on the dial — a design that embodies strength, precision, and the spirit of adventure.
The exhibition also welcomes a delightful partnership with GODIVA, offering Pavilion KL shoppers an indulgent “Horology Adventure” experience that concludes with a complimentary soft serve treat. Additional privileges include exclusive gifts with purchase, Maybank and AFFIN cardmember rewards, and flexible payment plans — a true testament to Swiss Watch’s dedication to creating memorable experiences for every visitor.
A Legacy of Passion and Prestige
For over two decades, Swiss Watch has been synonymous with horological excellence in Malaysia and beyond. With a presence across Malaysia, Singapore, Australia, and Thailand, and a portfolio representing nearly 40 of the world’s most distinguished brands, Swiss Watch continues to redefine the luxury watch retail experience — blending heritage with modern sophistication.
The Art of Time 2025 exhibition is open to the public from October 29th to November 9th at Pavilion Kuala Lumpur, Centre Court.
Discover more at swisswatchglobal.com/art-of-time-2025 and follow @SwissWatchGlobal for the latest updates and highlights from the world of horology.
Read also: Art of Time 2024: A Decade of Watchmaking Excellence
