There’s a particular kind of magic that arrives each holiday season — the kind that glows a little brighter, shimmers a little longer, and turns even the simplest moment into something worth celebrating. This year, Swarovski invites the world into The Party of Dreams, a luminous universe where glamour, colour, and joyful extravagance come together in spectacular style.
Taking cues from Global Brand Ambassador Ariana Grande, the season unfolds in bold stacks of Millenia and Matrix, illuminated by the very spirit of modern Hollywood brilliance. Grande’s signature blend of elegance and charisma becomes the guiding light of the Holiday 2025 collection, inspiring a woman who shines unapologetically—whether she’s hosting, gifting, or simply celebrating herself.
At the heart of the season are Swarovski’s iconic families. Millenia, with its Rivière silhouettes and rivers of precision-cut crystals, reimagines heritage through a contemporary lens — made for grand entrances and unforgettable nights. Matrix steps into the spotlight with its refined elegance, now reinterpreted in Matrix Crash, where two stone cuts collide in vibrant holiday colours. For something ethereal, Constella captures celestial wonder with clusters that glitter like stardust across the night sky.
Millenia
Matrix
Constella
Adding a spectacular twist is the Ariana Grande x Swarovski Capsule Collection, co-created with Giovanna Engelbert. It’s Old Hollywood glamour with a new romantic soul — showstopping, expressive, and unmistakably Swarovski.
Ariana Grande x Swarovski Capsule Collection
For collectors and décor lovers, this season is nothing short of enchanting. The Holiday Cheers Santa Story Set, the 130th Anniversary Annual Edition Ornament, and the whimsical Wicked Collection bring festive storytelling into the home with crystal craftsmanship that feels almost spellbinding. And for a playful touch, the Teddy Bag Charm adds a spark of joy to every handbag.
Holiday Cheers Santa Story Set
Annual Edition Ornament
Wicked Collection
Teddy Bag Charm
No festive moment is complete without the perfect gift. Swarovski’s curated jewelry sets — spanning Matrix, Una Angelic, Magic and Constella — promise effortless glamour for everyone on your list.
Jewelry Sets
To sweeten the season, a golden duffle bag awaits shoppers who spend RM980 or more from 8–25 December 2025, adding a final flourish to the art of gifting.
This year, celebrate in Swarovski style — where every sparkle tells a story, and every gift becomes a moment of joy. Discover the full collection in store or online at swarovski.com/en-MY.
Read also: Swarovski Unveils Vienna Collection in Kuala Lumpur to Celebrate 130 Years of Heritage
