Rimbun Raya in Full Bloom at The Exchange TRX

The Exchange TRX’s Hari Raya campaign – Rimbun Raya, was officially launched by Trevor Hill, General Manager, Selwyn Chiu, Assistant Centre Manager, Eza Rahman, Assistant Centre Manager and Jessica Leong, Head of Marketing at The Exchange TRX on 3 March

Ramadan evenings feel a little more magical this season at The Exchange TRX, where Rimbun Raya has transformed the city’s newest lifestyle destination into a lush tribute to tradition, reflection and togetherness.

Running until 5 April 2026, the festive campaign invites visitors to step into a serene landscape inspired by nature and heritage. At the heart of the celebration, Central Exchange has been reimagined with graceful arches, intricate geometric patterns and rich greenery — a contemporary nod to classic Malay architecture. The result is an immersive setting that feels both culturally rooted and refreshingly modern, offering plenty of picture-perfect moments for visitors.

Beyond the striking installations, Rimbun Raya also celebrates craftsmanship and community. In collaboration with Persatuan Seni Jahitan Kreatif Malaysia, a special booth showcases traditional Malay textile artistry, with proceeds supporting mentorship programmes that nurture local crafting talents.

Adding to the festive spirit, visitors can explore curated experiences across the precinct. Beauty lovers can discover showcases by YSL Beauty, Armani Beauty and Lancôme, while fashion enthusiasts can preview the MIMPIKITA x KITA&CO ‘Tumbuh’ Raya 2026 collection.

Exclusive festive offerings by L’Oréal Beauty Brands comprising YSL Beauty, Armani Beauty, and
Lancôme.
Essential oil making session by Puras

Weekend’s performances, dining experiences and festive shopping rewards further enhance the celebration.

Weekend performances – Cak
Lempong
Weekend performance – Modern Joget
Weekend performance – Silat Dance,

This season, visit The Exchange TRX to embrace the essence of Rimbun Raya — a gentle transition from the reflection of Ramadan to the joyful warmth of Hari Raya, bringing communities together in the heart of Kuala Lumpur.

Shoppers who meet the spending requirements can redeem an Rimbun Raya Packet, a Festive Afternoon Tea Stand, and a Premium Puras Ramadan Gift Set at the Redemption Counter.

For more information, visit theexchange.my, or follow The Exchange TRX on
Facebook and Instagram.

Read also: #PamperMyRaya2026: The Ultimate Local Designer Guide to Your Most Stylish Eid Ever