In many Malaysian homes, baking begins as an act of love. Today, for 20 women from the PPR communities of Lembah Subang and Seri Pantai, it has become something far greater — a pathway to economic independence.
Through Cadbury Malaysia’s Kuih Raya Dari Hati initiative, what started as a festive campaign has evolved into a powerful platform for women’s economic empowerment in Malaysia. These home bakers are no longer seasonal contributors; they are certified micro-entrepreneurs building sustainable businesses and reshaping their futures.
In December 2025, participants achieved food safety and handling certification from Ministry of Health Malaysia — a milestone that formalised their operations and unlocked new market opportunities. Today, selected creations are sold via the Cadbury Official Store on Shopee, bringing their products to a nationwide audience and generating consistent income beyond Raya.
For leaders like Sarasvathy and Nur Sharzi Bashar, the transformation is deeply personal. Financial stability now means funding higher education, planning confidently for the future, and mentoring other women to rise alongside them. Empowerment here is not abstract — it is measurable, generational, and shared.
Backed by Mondelēz International under its #MDLZPrihatin collaboration with MyKasih Foundation, the programme signals a broader commitment to long-term impact. Skills development, digital access and certification are no longer privileges — they are stepping stones.
For more information on the women’s journeys and easy-to-follow recipes, visit twistandmake.com/my/cadbury/raya26 on mobile.
Read also: Wajah Raya 2026: Kuala Lumpur’s Most Stylish Ramadan Destination Returns
