Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, is kicking off its biggest year-end online shopping festival –  Shopee 11.11 Big Sale, which promises an upsized and improved series of non-stop promotions from 25 October to 11 November, including exclusive Sales & Service Tax (SST) absorbed deals from top brands, the return of highly-popular themed days, and RM1.1 million worth of Shopee coins up for grabs on the well-received in-app game Shopee Shake.

"this is the third year that we are running our 11.11 event and it is going to be our biggest ever 11.11 event to date, " said Ian Ho, Regional Manager of Shopee
“This is the third year that we are running our 11.11 event and it is going to be our biggest ever 11.11 event to date, ” said Ian Ho, Regional Managing Director of Shopee

Featuring over 100 brands and 15,000 sellers, this year Shopee 11.11 Big Sale has teamed up with over 50 top brands including L’Oreal, Universal Traveller, Siti Khadijah, Vivo, Tefal and Maybelline to waive SST on more than 1,000 products. To mark the collaboration, Ian Ho, Regional Managing Director at Shopee signed a memorandum of understanding with six brand representatives at the Shopee 11.11 Big Sale launch event.

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At the public launch of Shopee 11.11 Big Sale, Shopee partnered Kuala Lumpur Fashion Week (KLFW) to treat audiences to the first-ever Shopee 11.11 KLFW Runway Night, a dazzling fashion show featuring brands joining Shopee 11.11 Big Sale for the first time, including Tarik Jeans, Poplook, JTNC by Justin Chew, and MIKASERIES by Zoey Rahman. In addition, users can expect an expanded lineup of exclusive deals from the highly-popular Shopee Celebrity Squad during Shopee 11.11 Big Sale, featuring brands from legendary stars like Dato’ Seri Siti Nurhaliza, Nora Danish and Izara Aishah.

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Shopee has also scaled up partnerships with leading players from various industries such as Digi, Pizza Hut, MBO Cinemas, Traveloka, FPX, Standard Chartered and so much more this 11.11.

To top it off, Shopee 11.11 Big Sale will see the return of popular themed days. Starting 25 October, Malaysians’ can enjoy three weeks of daily campaigns promising enhanced features and countless deals across all product categories. What’s more is brands such as Watsons, Mr DIY, Procter & Gamble, Nestle, NYX, PETPET and so much more will be offeringfree shipping with a minimum spend of RM11. Shoppers can also purchase hundred items from as low as RM1.10 during the Shocking Sale.

For more information on Shopee 11.11 Big Sale, visit shopee.com.my/1111. Download the Shopee app for free via the App Store or Google Play.

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