This year’s Mountain Dew’s Dew Challenge is back with a bang, bringing the popular virtual game PUBG to life in a nationwide paintball tournament.
Open to all Malaysians, the challenge starts with the purchase of a 400ml bottle of Mountain Dew. Participants can then key in the unique code under the bottle cap on the Dew Challenge website to complete their registration and redeem prizes, including UC Coins, in-game items, merchandise, and partner vouchers.
Each bottle redemption gives out a random number of Dew Coins which contribute to the regional live leader board rankings. The top players from each leader board are given priority to join the exciting and engaging, adrenaline-packed round of regionals spanning 4 regions across Malaysia: North, South, Central, and East Malaysia this November.
The launch will be accompanied by a treasure hunt, drawing inspiration from in-game mechanics. Just like how players parachute onto their desired drop zones on a map, the treasure hunt will begin with participants choosing the region where their journey begins. Likewise, just as players scavenge for weapons, armour and supplies from a loot box at the beginning of a game, participants will scavenge for loot boxes that lead to extra leader board points and more before the tournament.
The loot boxes are replenished daily and/or in different time intervals throughout the day at partner outlets such as MBO Cinemas, Morac Go Kart, Chicago Chicken City, Taco Bell and Dominos across the country. Participants will receive notifications from the Dew Challenge website on loot box location sightings, where they can scan the QR code on the virtual loot boxes and redeem prizes to bolster their leader board standings.
For those in Klang Valley, a special Dew Challenge roving truck will be bringing the excitement to you at various locations including universities, partner outlets, night markets, commercial shopping spots and more. To redeem exclusive merchandise and sampling products, visitors can take part in a number of PUBG inspired activities including, a special Mountain Dew x PUBG vending machine, an immersive shooting gallery and the gaming jam session, where further prizes are up for grabs.
Additionally, as the official mobile sponsor for this year’s Dew Challenge, HONOR Malaysia will be sponsoring 110 amazing prizes for participants.
The registration period runs from October 1st to 31st, with regional events in November and a Grand Finale in December. For more information, visit the Dew Challenge website at dewchallenge.com and Mountain Dew’s Facebook page.