Martell Noblige Swift Festival: Where East Meets West in a Symphony of Music and Style

Get ready for an unforgettable night of music, fashion, and art at the Martell Noblige Swift Festival, a progressive high-energy event that will take you on a journey beyond the expected. This genre-bending, culture-blending bash, mixing the best of East and West, will culminate on 25 November 2023 at the Mines International Exhibition & Convention Centre (MIECC) and will be headlined by the sensational DJ Hyo, the South Korean K-Pop singer from Girls’ Generation.

Martell Noblige Swift Festival will feature a carnival of swift surprises and transcendent sonic experience that defies all norms that will feature stellar lineup of global and local talents, including the sensational DJ Hyoyeon, the South Korean K-Pop singer from Girls’ Generation, and Siena Girls, the ensemble led by the eponymous Korean Internet personality, model and DJ herself, DJ Siena; Malaysia’s own YouTube sensations and musical artists 3P and local EDM talents like Swift Duo, featuring the incredibly talented DJ Ice and DJ Ya-ZNahsyk, NoizeFaktor, Reeve, Sandra, Suki, MC Vibe and our very own Martell Noblige Swift Talent Quest DJ winner.

Entry to the Martell Noblige Swift Festival is complimentary, but you can secure your spot by registering online. For an enhanced VIP experience with Swift Access, simply purchase Martell at Martell Noblige Swift Nights events, Pernod Ricard Malaysia’s Flagship Store on Lazada, or their Official Store on Shopee before the festival.

Furthermore, in an effort to support and elevate local talents in creative fields, Maison Martell has launched the Martell Noblige Swift Talent Quest. This DJ edition is a collaboration between Martell and DJs Playground, Malaysia’s Best Pioneer DJ Certified Academy for 2023. Fourteen DJs have been shortlisted and will perform at the Martell Noblige Swift Nights. Eight DJs will be selected through public online voting and will proceed to the grand finals on November 18, 2023. The winner will receive a prize package worth RM30,000, including cutting-edge Pioneer DJ gear, RM10,000 in cash, and a supply of Martell Noblige.

Martell will also be hosting a series of events called Swift Nights, which will take place at seven high-energy clubs across Malaysia between September 29 and November 10, 2023. Each Swift Night will feature a unique fusion of music, fashion, and dance. 

Date Day Event Location
1 29-Sep Friday Chateau de Canter, Sky Forest Petaling Jaya
2 06-Oct Friday Onle Club Johor Bahru
3 13-Oct Friday Las Vegas Club Kuala Lumpur
4 20-Oct Friday Supernova Club Kuala Lumpur
5 27-Oct Friday Millennium Club Kuala Lumpur
6 03-Nov Friday Route 66 Johor Bahru
7 10-Nov Friday Midnight Black Penang


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