Our national badminton hero, Dato’ Lee Chong Wei was officially announced as the new brand ambassador for the department store chain, Parkson, in a simple but lively affair in Parkson Pavilion Kuala Lumpur last week.

Tan Sri William Cheng said,”We feel that Dato’ Lee Chong Wei personifies our brand and our journey… Being a Malaysian born and bred here, also had a long journey to success filled with ups and downs but nothing can keep him down and look at him today, a three-times Olympics silver medalist and still going strong.”


The officiation ceremony featured the unveiling of Dato’ Lee Chong Wei’s posters by the VIPs such as Tan Sri William Cheng, Parkson Group Chairman & Managing Director, Mr Shaun Chong Sui Hiong, CEO & Executive Director of Parkson China and Mr BE Law, COO of Parson Malaysia, and the national shuttler who autographed the posters.




Customers shopping in Parkson this entire October can enter a Lucky Draw Contest to stand a chance to win badminton rackets autographed by Dato’ Lee Chong Wei or his official Yonex jerseys, happening in-conjunction with Parkson’s 29th Anniversary.

Parkson is planning for an exciting year come 2017 to celebrate the brand’s 30th Anniversary and there may also be plans to launch a limited edition Dato’ Lee Chong Wei’s version of Parkson Card as well as the chance to win an opportunity to spend a session playing badminton and learning a few tricks and techniques with our hero.

Read also: Pavilion Elite – New Extension for Pavilion KL to House Over 70 Brands, Open in Nov 2016