Fiery Swedish soccer player Zlatan Ibrahimovic who is also one of Europe’s top strikers will be launching a new sportswear brand  A-Z next month. The grand launch is scheduled to take place at a large live event in Paris on June 7 this year.

A pair of expensive shoes has never made an athlete. Neither has a t-shirt, a pair of tights or a membership at a fancy gym. No equipment ever has. To go the whole distance from A-Z, from amateur to Zlatan, you have to practice. That’s my philosophy.

This brand is for all you fighters. Every single one of you who knows that nothing is settled during a game or race, but rather in the 7 million minutes before it even starts. The hours you need to get stronger. Faster. Greater.

It’s not about the gear. It’s all about you. And the time it takes to get from A-Z.


– Zlatan Ibrahimović –