If you notice, you will realise that Rihanna hasn’t been launching her new album or song for quite awhile. However, most of the ladies might know that she is busy with her Fenty Beauty by Rihanna. It is a brand that has been loved by many since its first launch. However, according to the latest updates, Rihanna is launching her very own lingerie line soon! Read more here.

Recently, Rihanna is reportedly stepping into the lingerie business to launch her own line of intimates. Although the full details of rumoured underwear label are still undisclosed, TechStyle Fashion Group, the parent company behind Kate Hudson’s activewear collection, Fabletics, and other subscription shopping sites like ShoeDazzle and JustFab has reportedly struck a deal with Rihanna for an exclusive collection of undergarments.

Are you looking forward to it already? Because we seriously do! According to WWD, the TechStyle has been working to bring the project to fruition for more than a year, and design samples have already been produced?


Rihanna has already shown how quickly her brand can make money without sacrificing diversity. As Fenty x Puma collaboration like by many people, we believe Riri-labeled lingerie line will be a strategic effort for TechStyle to gain revenue by rounding out its product offerings. On top of that, her Fenty Beauty makeup line just launched in September last year, but it’s already on the track of out stock ever since.

Featured Image: www.grammy.com

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