This year, Malaysian fashion brand Variante marks a significant milestone—20 years of redefining modest fashion for the modern woman. From its inception, the brand has consistently evolved, becoming a go-to label for women who demand elegance, comfort, and empowerment in their wardrobes.
As the brand celebrates its 20th anniversary, it introduces a bold new collection that captures its commitment to both tradition and innovation. The Variante 20th Anniversary Collection, showcased at KLFW 2025, reaffirms the brand’s promise to create chic, modest fashion that transcends fleeting trends and stands the test of time.
A Tribute to Two Decades of Elegance
To celebrate this milestone, Variante unveils a special Runway Collection during KLFW 2025 that blends the old with the new. The collection features an exciting range of bold, expressive colours and modern reinterpretations of the brand’s signature cuts and patterns. This season’s “accent hues” aim to evoke joy and confidence, signaling the brand’s growth while staying true to its roots. The pieces in this collection are more than just clothing; they are a celebration of feminine strength and individuality.
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“We’ve always believed that fashion should empower women,” says Leslie Variyan, the founder and designer behind Variante. “For us, it’s never been about chasing trends but about evolving with our customers—creating pieces that make them feel good, confident, and powerful.”
(right) Leslie Variyan, the founder and designer behind Variante.
Variante’s success is not only built on its fashion-forward designs but also its commitment to sustainability. As part of its ethos, the brand has been dedicated to creating timeless pieces made to last. With sustainable production practices, including repurposing past collections, Variante aims to offer pieces that don’t just add to a wardrobe but become enduring staples.
In addition to its stunning designs, Variante has fostered a community of empowered women through personal styling services, meaningful campaigns, and honest customer conversations, reinforcing its place as more than just a clothing brand but a trusted fashion companion.
The Variante 20th Anniversary Collection is available now at Pavilion KL, Alamanda Shopping Centre, SACC Mall, and Melawati Mall. For those outside Kuala Lumpur, the collection is also available online at www.variante.com.my.
Store Locations:
Pavilion KL: Lot 4.25.11, Level 4, Pavilion Kuala Lumpur
Alamanda Shopping Centre: Lot G23 & G24, Ground Floor, Putrajaya
SACC Mall: Lot 1F-09, 1st Floor, Shah Alam, Selangor
Melawati Mall: Lot GF-07, Ground Floor, Kuala Lumpur
