The Electricianz: Bold Electricity-Powered Watches To Jolt Your Senses

An indulgent that is only attainable to certain crowd, luxury watches often come with a price tag that’s too hefty for the masses. Hailing from Switzerland, The Electricianz is a game-changing timepiece brand that strives to bring outstanding watches at affordable prices ranging from RM1590 to RM1700. Powered by electricty and inspired by electric art, The Electricianz brings an urban twist to the classic wristwatch with the release of four bold timepieces: The Dresscode, The Mokas, The Ammeter and The Blackout.

It’s raw, rugged yet still evokes elegance in its deconstructed form which sets it apart from other Swiss watches in the market. Refreshing and offbeat in its design, The Electricianz features innovative visual inspired from visual arts and underground cultures that catches your eye instantly. One look at the timeteller, one will be transported to a mechanical world hidden under digital surfaces. With such unique design that is truly authentic, The Electricianz is in a league of its own, bearing the transmission of energy in its simplest form.

“An Electricianz watch is a call to one’s inner childish curiosity about the physical world, from the time where quests consisted of uncovering ‘how things work’, explained Founder and CEO of The Electricianz Laurent Rufenacht.

Arnaud Duval, the brand’s Creative Director added: “The universe of The Electricianz is so rich, so deeply inspired that it was a thrilling experience to be designing for the brand. I really wanted to create an emotional link between the watch and its owner.”

The movement is an in-house The Electricianz module designed on a Miyota 2033 base that runs on a 1X Flat cell 1225 CR battery. Each watch has a 45mm case with a hardened mineral K1 Glass that is water-resistant to 30 metres. Its pusher activates a 4X LED white light function to tell you the time in style at night.

From left: The Dresscode, The Blackout, The Ammeter and The Mokaz
The Blackout – RM1,670
The Ammeter and The Mokaz – RM1,595
Founder and CEO of The Electricianz, Laurent Rufenacht at the launch of the watches yesterday in Red Army Watches, 1 Utama Shopping Centre


The Electricianz watches are available at all Red Army Watches stores located in Pavilion Kuala Lumpur, 1 Utama Shopping Centre and Plaza Gurney as well as in Sunway Velocity Mall. For more info, visit

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