High-performance, comfortable and stylish – these are the features of the all-new ASICS Sportstyle GEL-MIQRUM that just dropped in Malaysia early this month. Designed with performance components meets stylish exterior, it’s a pair of eye-catching sneakers that brings together form and function, to support your feet while allowing you to enjoy your sport and daily activity in style.
Engineered for everyday wear, the GEL-MIQRUM merges high-end performance wear with a fashion-focused sensibility. The GEL-MIQRUM sports bold colour-blocking details combining retro and neutral palettes to showcase a dimensional appearance. Its silhouette features a throwback design, where the mesh and no-sew panelling upper forms a layered look reminiscent of ASICS’ offerings from the 90s.
The GEL-MIQRUM is equipped with ASICS’ renowned GEL cushioning system that extends from the medial to the lateral side of the heel to ensure lasting comfort. It takes inspiration from the visible tech that is encapsulated in the INFINITY franchise which emulates the fluidity of water.
ASICS’ regional ambassadors, the K-pop group KARD once again fronts the new ASICS Sportstyle GEL-MIQRUM campaign. In the campaign video which used KARD’s single “Red Moon” as the background music, you can see the KARD members wearing the GEL-MIQRUM sneakers in a variety of settings, driving home the message that these sneakers are “Engineered For Everyday”.
For high-performance, comfort, and stylish appeal, you will love this sneakers that really make a statement. Available now at ASICS stores and asics.com, the GEL-MIQRUM (RM379/pair) comes in three different colourways for men and women, respectively:
In conjunction with the launch, ASICS will be upping their game with the GEL-MIQRUM Instagram filter in early November. The filter is engineered and filled with OOTD slangs to spice up your everyday look to truly stand out from the crowd.
For more information, visit ASICS website and social media accounts as follows:
- ASICS Sportstyle Website – www.asics.com/my/en-my
- ASICS Sportstyle Facebook Page – www.facebook.com/asics.sportstyle.my/
- ASICS Sportstyle Instagram page – @asics_sportstyle_my