ASICS is bringing back one of their boldest early millennial sneakers – the GEL-1090 with Korean pop group KARD as their new ambassadors. First released in 2004 originally as a running shoe, the GEL-1090 is a timeless and classic silhouette built to excite and thrill fans, attributed to its classic 2000s look, clean design, and technical construction.
Drawing on decades of Japanese expertise and innovation, the GEL-1090 features groundbreaking GEL technology under the heel and forefoot, and a durable rubber outsole with flex grooves for extra stability and traction. The streamlined upper brings to mind the aerodynamic form of a race car with sleek leather overlays placed against a lightweight mesh base to create a light and comfortable sneaker.
Returning in its original silver colourway with iconic red-to-yellow fading ASICS stripes, the GEL-1090 will see three new colourways releasing this February, with three more in March.
Releasing on February 2020
Releasing on March 2020
From February onwards, ASICS will be running in-store retail and online promotions for the GEL-1090. With every purchase of the sneaker from any participating retail stores, KARD fans will be able to stand a chance to see the group up close and personal in Manila, Philippines later this year for the GEL-1090™ launch party.
ASICS SPORTSTYLE will also run a hide-and-seek social media game (on Instagram handle @find_kard) until 28 February. Titled #FINDKARD, this interactive game encourages fans to participate by solving puzzles and mini-games to locate where KARD is. The grand prize winner will stand to win a pair of tickets to Manila, Philippines to see KARD at the GEL-1090 launch party. Other prizes up for grabs include ASICS shopping vouchers, and GEL-1090 sneakers.
As part of the GEL-1090 campaign, a special limited-edition KARD hoodies (RM259) and logo T-shirts (RM109) collection will be launched in March. The collection will be available online at ASICS.COM.
For more information, visit the following sites:
- ASICS GEL-1090 website at ASICS.com/gel-1090;
- ASICS SPORTSTYLE Facebook Page at https://www.facebook.com/asics.sportstyle.my/;
- ASICS SPORTSTYLE Instagram page @asics_sportstyle_my