Swarovski is celebrating its 130th anniversary with the launch of the Vienna Collection, a limited-edition line designed by Global Creative Director Giovanna Engelbert, inspired by the elegance and grace of the Swarovski Swan.
Taking its name from Vienna — the city where founder Daniel Swarovski redefined the creation of crystal — the collection merges heritage with modern artistry. Crystals are paired with ruthenium accents, showcasing bold contrasts in architectural designs that capture both fluid movement and timeless sophistication.
Abstract wings, feather-like forms, and pavé detailing elevate the pieces into luminous tributes to Swarovski’s mastery of light. Engelbert explains, “The Swan is a mythical creature of grace, beauty, and transformation. For the Vienna Collection, I wanted to honor this emblem by imagining it in flight — a symbol of reinvention, movement, and timelessness.”
Presented in exclusive gold packaging to commemorate Swarovski’s milestone year, the Vienna Collection encapsulates 130 years of crystal savoir-faire and innovation. Each piece is crafted to transcend time, bridging the House’s heritage from 1895 to 2025.
The Vienna Collection is available exclusively at Swarovski Pavilion Kuala Lumpur and online at swarovski.com/en-MY.
All images courtesy of Swarovski.
