Swarovski is raising the bar for sustainable luxury with the launch of the Chroma Twist Collection, a stunning range that seamlessly blends style, innovation, and sustainability. Designed by the renowned Global Creative Director, Giovanna Engelbert, this new collection reflects Swarovski’s commitment to circular design principles, showcasing cutting-edge fashion that is both environmentally responsible and timeless.
As part of its dedication to sustainability, Swarovski has partnered with the Centre for Sustainable Fashion at the University of the Arts London, creating the Circular Design Framework. This framework aims to reduce waste, keep materials in use, and prolong the lifespan of every piece. The Chroma Twist Collection features jewelry that incorporates recycled metals and Swarovski’s innovative ReCreated Crystals—a material made from crystal manufacturing breakage and designed to use at least 40% fewer natural resources than traditional crystals.
The Chroma Twist Collection isn’t just about being eco-friendly—it’s about offering jewelry that is as versatile as it is beautiful. The six all-new designs feature crystals that can rotate and change color, offering multiple style options in one piece. These designs are more than just accessories; they are an embodiment of Swarovski’s expertise in both craftsmanship and circular innovation.
Key Designs in the Chroma Twist Collection:
Rotating Bezel Set Pendant:
A double-sided pendant featuring a Swarovski ReCreated Crystal that flips from blue to pink, surrounded by jonquil ReCreated Crystals for a sophisticated, adaptable look.
Drop Earrings:
These earrings feature a reversible silhouette with Swarovski ReCreated Crystals in green and jonquil, which rotate to reveal a striking pink stone.
Colorful Cocktail Ring:
A revolving cushion-cut stone alternates between a rosy pink crystal and a lush green ReCreated Crystal, adorned with small blue ReCreated Crystals on the sides.
All-Around Necklace:
A two-tone necklace adorned with Swarovski ReCreated Crystals, swivels between green and blue for a refreshing, dynamic feel.
Vibrant Cuff:
Featuring three green Swarovski ReCreated Crystals that can turn to reveal either a pink or blue crystal.
Double-Sided Strand Necklace:
This unique piece features Swarovski ReCreated Crystals in green and pink, with a magnetic closure that allows you to adjust its length from a long necklace to a choker, or even create five different bracelets.
Not only does the Chroma Twist Collection offer versatility and innovation, but it is also a testament to Swarovski’s commitment to sustainability. By utilizing lower-impact materials, such as recycled metals and ReCreated Crystals, Swarovski is ensuring that each piece in the collection has a reduced environmental footprint without compromising on the luxury and craftsmanship the brand is known for.
As part of the Spring-Summer 2025 campaign, the Chroma Twist Collection is available in stores and online at swarovski.com.
Read also: Disney x Swarovski’s New Collection Is a Sparkling Tribute to 20 Years of Magic
