Surprisingly Bata Campaign Features New Brand Ambassadors: Introducing the Bata Red Label Collection

Bata, the household footwear brand in Malaysia since 1930, recently launched the Surprisingly Bata campaign, featuring Malaysian film stars and style icons Anna Jobling and Aedy Ashraf, represents a new direction for the brand. Bata has recently won the Gold Award at the 2022 Putra Aria Brand Awards, proving that their brand is still relevant and popular. Through the campaign, Bata aims to cater to a new generation of wearers who want to express their individuality through their footwear.

The Surprisingly Bata campaign reflects the ethos of Bata Red Label, which offers stylish and comfortable footwear at an approachable price point. The range features versatile and contemporary designs that cater to modern consumer demands, allowing wearers to transition effortlessly from day to night, work and play, and everything in between.

The Surprisingly Bata campaign shows that Bata is embracing change and adapting to modern trends while still providing quality and affordable footwear for all Malaysians.

Discover the full collection of Bata Red Label at Bata stores nationwide and its online store at, Shopee, Lazada and ChatShop. For more information or updates on news and promotions, follow Bata Malaysia on Instagram, Facebook, and TikTok.

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