Summer Flash Fun with H&M’s Latest Sustainable Swimwear Pieces from Women + Waves X H&M and Summer Conscious Collections

This summer, you can make a splash with H&M’s latest sustainable swimwear selections from the Women + Waves X H&M and Summer Conscious Collections, which will be launching this August 6 at selected H&M stores in Malaysia.

Women + Waves X H&M Collection

For the first time, H&M is teaming up with Women + Waves, a collective founded in 2017 by Rachel Murphy and based in Cornwall, England, the swimwear collection features designs with a subtle 1990s look and cuts for an active lifestyle. Marking Women + Waves’ first foray into fashion, the collection is made from fabric blends with at least 50% sustainably sourced materials such as recycled polyamide, recycled polyester and organic cotton.

With a range of modern swimwear, one-pieces, rash guards and a wetsuit in a high-quality natural rubber, the Women + Waves x H&M collection performs equally well in the ocean and on land — it’s surf and style ready. Designed by a H&M in-house team in close collaboration with Women + Waves, the collection’s overall silhouettes are strong and sleek in homage to surfing as an active sport and the women it brings together.

Key pieces to look out for include a hoodie, T-shirt and accessories featuring special Women + Waves logos by illustrator and fellow member Clara Jonas. Expect details such as zip openings, body-enhancing seams and secure straps and a colour palette of muted greens, soft yellow and black.

The Women + Waves X H&M collection launches 6 August 2020 at H&M Lot 10 Shopping Mall, Avenue K, 1 Utama and Sunway Pyramid.

H&M Summer Conscious Collection

The Summer Conscious collection features the sweetest swimwear with H&M’s roundup of candy-coloured bikini sets. This collection of pretty, pared-down and versatile bikini tops and cheeky briefs promise to complement every skin tone. Keep an eye out for lined, soft-cup bikini tops, padded bandeaus and high-cut, high-waisted briefs in pastel hues of yellow, green, pink and lilac, made from recycled polyester.


Get inspired by four stylish fashion lovers from Taiwan – supermodel Akemi, fitness model Jessica Cai, travel writer Mika, free diving instructor Chen Wei Xuan – as they rocked these latest candy-coloured bikini sets along the scenic northern coast of Taiwan.

The H&M summer Conscious swimwear collection, launching 6 August 2020, is available at the H&M stores located in 1 Utama, 1st Avenue, Avenue K, gateway@klia2, Gurney Paragon Mall, JB City Square, Imago KK Times Square, IOI City Mall, Lot 10 Shopping Mall, Sunway Pyramid Shopping Mall and The Spring Kuching.

Read also: PamperPicks: 2018 Summer Swimwear Essentials From JD Sports